MAWZ, MAWZAYN

So it was just revealed that the person behind the video we all watched is Clara Hawa, a psychology and theater student who risked her reputation for a week in order to convey a message most of us should support and execute.
When I first watched this video, I wasn’t sure if it’s a parody – you know Iike the ones all over youtube – or not, but everyone said it’s a real song. However, they all said something was fishy about her wig and sunglasses.

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I wanted to write something about this, but I felt it wasn’t worth discussing – just like Myriam Klink’s Antar. Now that I know it was IMPACT BBDO’s #balasakhafe3ishelsa2afe campaign, I’d definitely like to point out how silly our societies have become. I personally work in social media and I know how people react to silly stuff in oppose to good content that have a MEANING. I always try to spread awareness/ interesting content but such posts just don’t really go viral.

I guess people who made fun of Zeezee are now feeling awkward about themselves.

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Zeezee’s video isn’t that bizarre. It is an exaggerated version of the music videos in the Lebanese industry – and whatever they try to tell us.

Moreover, the funniest part of the video was the credits! I couldn’t believe people actually put their name there!

Now that it all makes sense I’d wish that our artists would start thinking twice before singing a ‘sexy’ song, directors and producers would have more dignity before putting their names on absurd videos (because the ones out there aren’t THAT BETTER), and better yet,  WE would STOP MAKING *Similar* PEOPLE FAMOUS.

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I love what Zeezee did though, every actress who takes acting seriously would definitely have done this. Now we all know what that girl is capable of right? Hats down!
Quoting her “Reading one book per month would do our societies good.”

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Being a previous intern at Impact BBDO, I’m really proud of this campaign as well. I think it’s all simply genius.

much love w bala tjeljou2!

M

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