Keep Walking Jane

After the marvelous Johnnie Walker Lebanese campaign “The Resourceful Don’t Wait” and the great keepwalkinglebanon initiative, Johnnie Walker acknowledges – this time not only our local pain but – women starting this March launching Jane Walker by Johnnie Walker. Eventhough this is an american movement #MonumentalWomen, I am hoping we get those Jane bottles shipped here!

I’m sure everyone can’t wait to drink you Jane! 😉 jane-walker-350-2018

The Johnnie Walker Black Label “Jane Walker Edition” debuts in March to coincide with Women’s History Month and International Women’s Day celebrations. In a multi-faceted attempt to support women in business, culture and politics, the company will donate $1 for each bottle produced to nonprofit campaigns like Monumental Women, a movement to erect a monument honoring America’s women suffragists in New York’s Central Park (there are currently 23 historical statues in the Park, none of which honors a real woman), and She Should Run, a group encouraging women to register and run for elected office.

Ref: http://www.adweek.com/brand-marketing/johnnie-walkers-transformative-jane-walker-campaign-will-support-gender-equality/

So both Lebanese Johnnie and Jane, keep walking 😉

M

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