I recently collaborated with Saint Tropez, a new store in Zouk, on a look book with my very own photographer friend @kareem_nakkash and the magnificent makeup artist Mohamad Kobrosly @mdk.mua (scroll down)
Throughout this blog post, you will read some of their empowering taglines – reflecting a culture that promotes a less perfect – more fun/ sparkling life.
Saint Tropez is a member of the retail group holding United Colors Of Benetton and Sisley in Lebanon, being so I directly could predict it is a “credible” brand of good quality. I realized my cognition was right when I checked their collection – perfectly designed for strong, independent, multitasking, and outgoing women, who don’t need a mini jupe to turn heads. Even though all the pieces are noticeably comfortable, the cuts are also very feminine.
Saint Tropez is an international brand. The style and expression is feminine, sensual yet always “decent”. The sensual identity builds on and gives direction to the feminine core. Price position is affordable, medium-low price level, and this element is linked to the core “value for money”.
As mentioned on their website, Saint Tropez designs are for women, who want to feel fashionable every day. “We create the season’s must haves, the everyday hero and the perfect party look – accessible fashion for all occasions.”
My favorite pieces are the bohemian red dress, the green and leopard sweater, the black & white outfit, and the white lace shirt.
Go ahead and check out their Trendy/ Comfortable, Strong/ Feminine collection!